Federico Giacanelli holds a Master Degree in Theoretical Physics from the University of Bologna (1993) and a Physics PhD from the University of Torino (1998). He then focused on the Internet and the Web, working on networking administration, elearning, Multimedia and early streaming services, Ontology based portals, Blogs and CMSs, digital libraries at CINECA InterUniversity Consortium. He loves exploring digital human interactions so he works on web application design, from gathering functional requirements to UX design. He currently works on Bestr, the Italian Open Badges platform, for which he is responsible for UX development and general application design and testing. He recently become the project lead of Student Advisor an intelligent conversational agent to help Students in their university life.